Facebook to stream ICC cricket events in Indian sub-continent
As part of the agreement, will carry a range of digital content including post-match recaps, in-play key moments and other feature content for a period of four years (2019-2023). The package includes all major ICC events such as T20 World Cup 2020, World Cup 2021, World Test Championship, T20 World Cup qualifier events and U19 cricket World Cup scheduled to be held in 2020 and 2022.
“We are delighted to welcome Facebook to the global cricket family for this multi-year, multi-market partnership which is a first for our sport. Throughout the competitive bid process, we received tremendous interest from a range of platforms, all of whom recognise the phenomenal reach of cricket. In Facebook, we have a genuine partner who shares in our ambition to continue to grow and deepen engagement with cricket fans globally using its platforms," said ICC chief executive Manu Sawhney.
The collaboration builds on the content sharing partnership ICC has forged with Facebook along with other platforms such as Twitter and YouTube during the 2019 ICC World Cup. The viewership traction during the World Cup on Facebook netted a total of 4.6 billion views on #CWC19 videos across ICC’s digital and social media platforms.
Ajit Mohan, vice-president and managing director at Facebook India said, “We are excited to partner with the ICC to bring the most exciting moments in cricket to Facebook Watch and to chart the next stage of technology led transformation in cricket. With Facebook, Instagram and WhatsApp, the ICC has an exceptional opportunity to leverage our family of apps to serve current sports fans as well as bring in an entirely new generation of fans. The future of augmented reality (AR) and virtual reality (VR) is being charted by Facebook and we are excited about the possibility of bringing the best of our innovations to fans around the world."
Facebook has been eyeing the streaming rights of key sports events globally. In 2017, the social network made a $610 million bid for local streaming rights of the Indian Premier League (IPL), but it outbid by Star India which bagged both digital and television for $2.55 billion for five years. Last year, Facebook bagged the rights to stream Spanish football league La Liga’s matches in India.