IPL 2020: Bad news from IPL for Virat Kohli, who is celebrating victory against Africa
The story of the Royal Challengers franchise of the Indian Premier League is a difficult task to understand. The captain of this team is Virat Kohli who makes Team India at the pinnacle of victory. Also in the last few years, big stars like Chris Gayle, Brendon McCullum, Mitchell Starc, Dale Steyn, etc. have been associated with the team. But even the victims of bad luck have not won the IPL trophy.
Royal Challengers Bangalore is a victim of misfortune
Royal Challengers, captained by Virat Kohli, have not made it to the finals since 2016 and the graph of the franchise has been falling. This has led to a drop in brand value for the team by 8% according to an annual survey conducted by Duff and Phelps on the Indian Premier League.
The IPL season 12 was a disappointment for RCB. The team could not even qualify for the playoffs and finished their journey by finishing lower at the points table. After which the entire coaching staff has been dismissed and new staff is being appointed. Now the franchise is worth Rs 595 crore.
Kolkata night riders also fall
According to the test, Virat's brand value for Bangalore as well as Shahrukh Khan's Kolkata Knight Riders has also declined. They have also lost 8% brand value and are valued at Rs 620 crore. Let us tell you, KKR have won the IPL Trophy 2 times in 2012 and 2014, but the team could not qualify for the playoffs in season 12.
Brand value of franchisees falling due to poor performance
Season 12 of the Indian Premier League was exciting till the end. But the teams of Rajasthan Royals, Royal Challengers Bangalore, Kolkata Knight Riders and Kings XI Punjab failed to qualify by playing off. And Chennai Super Kings runners-up and Mumbai Indians lifted the IPL trophy for the fourth time. The survey revealed the release,
“The brand value of both KKR and RCB declined by about 8% due to poor on-field performance. However, both teams have a large number of fans whose base and presence has allowed them to continue.
Virat Kohli and Shah Rukh Khan's fans support the franchise greatly. This fan following is useful for RCB but if the performance of the team remains the same then the brand value will continue to fall further. ”