What's your World Cup legacy, ECB? Cricket chiefs to be grilled by MPs over plans to boost the game

Daily Mail

Daily Mail

Author 2019-09-28 01:44:00

MPs will grill the ECB on how they plan to capitalise on England's World Cup win and how the success or otherwise of The Hundred will be measured.

The Department for Digital, Culture, Media and Sport committee announced that a one-off evidence session will also tackle how cricket is televised, as they said broadcasters must 'continue to match the enthusiasm of fans for key events'.

It is understood that the scope of the session was initially going to purely focus on whether cricket should be on free-to-air television - in light of Channel 4 striking a last-minute deal with Sky to air the World Cup final - but was expanded to bring in World Cup legacy plans.

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MPs will grill the ECB on how they plan to capitalise on England's World Cup triumph

ECB chairman Colin Graves's controversial brainchild The Hundred will also come under scrutiny, with the committee keen to establish how it will be judged.

Committee chair Damian Collins said: 'The success of England's men's cricket team in the World Cup has created a huge opportunity to boost participation in the sport and support for it.

'More than 8 million people watched England's dramatic victory in the men's Cricket World Cup in July and many of them went on to follow the Ashes series.

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The evidence session will also debate whether cricket should be on free-to-air television

'We will be examining how we can ensure that broadcasters continue to match the enthusiasm of fans for key events.

'It's clear that the achievements of English cricket can bring success to advertisers and sponsors but supporters must not lose out.'

An ECB spokesman: 'We look forward to forward to sharing our plans with the Digital, Culture, Media and Sport Select Committee and working with the Government to make cricket more accessible to as many people as possible.' 

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